Elevating a Healthcare Brand
Revenue cycle management is not an industry known for its exceptional customer service. But that is the true differentiator for Healthcare Claims Management, who take a concierge level of service to each call they make. They needed to elevate their brand to make them sophisticated and humanistic.
Building on strong foundations.
We used HCM’s mark as a building block for the brand, created an extended a color palette of blues and greens so that the brand was flexible but consistent, and contrasted it with a black and white photography style to keep the visuals sophisticated and humanistic.
The Difference Is You.
HCM is a company that believes in the power of a genuine human connection so everyone experiences a better outcome. Their brand campaign speaks to the idea that HCM approaches opportunity in front of them as unique and is treated with a personal touch that shows they understand.
Project Team
Creative Director - Drew Hill
Writer - Beth Nelson