Seizing the moment.
Indiana consistently ranks in the bottom 10 states for voter turnout in elections. In 2020 The Indiana Citizen, a non-profit non-partisan organization set out to change that. One More Voice is a civic engagement campaign that aimed to register, inform, and empower voters to make their voices heard at the polls.
Meeting voters where they’re at.
Through a blend of media, we reached out to Hoosiers across the state and encouraged them to make change the best way they could: using their voice to vote.
This campaign included organic and paid social media, tv and radio ads, print and OOH, and a few celebrity cameos.
