120 years and 150 patents.

We cleaned up the Stant logo and made it legible for the digital age, built out a color palette that capitalized on existing brand equity, and developed a badge system highlighting their differentiators . On the word side, we added messaging that focused on strength, history, and the moments that matter.

We built out a full suite of brand collateral to update everything from packaging to building signage. For the internal brand rollout we created a gift showcased all aspects of the new brand, and personalized it with each recipients business cards. The brand playbook was formalized in a 208 page book, printed and bound.